It’s the time of the year when weight loss is on a lot of minds. You know, New Year resolutions and such.
Weight loss companies want your business and GenuLines wants you to be mindful when you decide to shed some pounds.
ARTICLE
A good secret can be exhilarating and juicy. Sometimes even entertaining. But, secrets can put people at a disadvantage.
And the feelings of excitement can turn to rage.
This is the case with some weight loss companies around the world. They feed vulnerable people their “keys to weight loss.”
But it’s all designed to fuel the company’s own agenda.
Weight loss companies in the United States rack up big profits- about 20 billion dollars a year. More than half the country is on a diet.
The marketing concepts at least seem to be working.
To be fair, there are companies that have their clients’ best interests at heart. But for others, it’s all about the dollars.
All That Glitters is Not Gold
Weight loss companies might claim their product is better than the rest. Or that it’s the key you’ve been missing.
Their claims are compelling. But it pays to look closer.
You may have seen the “lose 10 pounds just by sleeping” ads on television and online.
In 2002, a popular company endorsed a similar idea. That one brought in more than $155 million dollars in sales.
But one lawyer took a close look at this shedding pounds while you sleep offer.
Tom Carter handled hundreds of lawsuits filed against the company. Carter zeroed in on the marketing used in the ads.
“They picked D.J.’s to endorse the product who commanded and controlled their audience. It wasn’t just misleading advertising, it was false.”
The result? The company went out of business.
Other weight loss companies say that their products are 100% natural, and holistic.
They also claim to be effective simply because they’re government approved. But a label that brags “government approved” doesn’t guarantee safety.
There’s something called The Dietary Supplement and Health Education Act. Sounds impressive.
But it doesn’t hold companies to testing, surveying, or researching for effectiveness.
This means that companies can endorse a product that may not really work.
Do good research to find what works best for you.
Consult with your doctor before taking dietary supplements
or starting a new program
Big results in almost no time! It’s an inviting pitch.
You get the idea that you can be fit and healthy without putting in the necessary work.
But to change your body structure, lose weight, and live a healthy life requires some effort.
Weight loss companies can offer some valid advice. But your journey to wellness isn’t one-stop shopping.
Consult with your doctor, analyze your body and make the best decision for you.
Remember, the best secret to weight loss is putting in an honest effort and taking action.
JohnK 12-27-2018
Overheard: “Bigger snacks mean bigger slacks.” ~Unknown
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